Library

Guides

Practical guides on content operations, ranking decay, internal linking, and the craft of SEO content.

Guide · Approach
Content operations vs. AI writing — what category is your tool actually in?
AI writing tools and content operations platforms look similar on the surface. They sit in different markets, solve different problems, and...
9 min read
Guide · Links
An internal linking strategy that actually moves rankings
Internal links are one of the highest-leverage SEO investments most sites underuse. The four jobs internal links do, the common mistakes tha...
12 min read
Guide · Local SEO
Local SEO for trades — what actually moves rankings
Local SEO for plumbers, HVAC contractors, electricians, and other trades is a different game from local SEO for restaurants or retail. The f...
11 min read
Guide · Briefs
SEO content briefs that writers actually use
Most SEO briefs are ignored by the writer who's supposed to use them. Six things a brief needs to be the document a writer opens, follows, a...
10 min read
Guide · Refresh
How to spot content decay before it costs you traffic
Ranking decay is more than a position drop. Four decay types, why traffic-recovery prioritization beats raw decline, and how to know which p...
11 min read
Guide · Approach
Why we generate briefs, then drafts — not one-shot articles
AI writers that produce a finished article from a single prompt produce content Google has learned to discount. The brief-then-draft workflo...
9 min read