Built for plumbers, dentists, lawyers, HVAC — and the agencies who serve them

Content operations for local trades.

WordBinder plans the brief, generates the draft when you want it, catches pages losing rankings, and surfaces the internal links your site is missing — all tuned to your trade by per-vertical Claude skills. One tool, one bill, one workflow for the work content marketers actually do.

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Decay queue · This week

14 pages flagged · prioritized by recoverable traffic · last sync 2h ago

Recoverable clicks

12,847/mo

▲ projected

Pages decaying

▼ 4 critical

Avg. position drop

3.4

last 90d

CTR opportunity

+18%

▲ achievable

Emergency plumber Phoenix AZ/emergency-plumber-phoenix

−2,340

3 → 7

position

Tankless water heater installation cost/blog/tankless-installation-cost

−1,108

2 → 2

serp feat.

Drain cleaning service near me/services/drain-cleaning

−892

4 → 4

ctr

Water leak repair guide/guides/water-leak-repair

−640

5 → 9

position

DataForSEO

Anthropic Claude

Stripe

THREE PILLARS

The work content operators actually do, in one tool.

Generalist SEO suites are built for analysts. Brief tools forget about decay. Linking tools cover one CMS. We took the three jobs that belong together and built them on one crawler, one index, one set of vertical skills.

01 / BRIEFS & DRAFTS

From keyword to brief to draft.

Generate a brief from a target keyword and structured intake — vertical skills mean a dentist service-page brief reads like one. Approve or edit, then optionally generate a full article draft from the approved outline. Drafts always come from briefs, never from a raw prompt.

Top-10 SERP analysis
H1/H2/H3 outline + entities
Per-vertical schema guidance
Approval-gated draft generation
Brief grading rubric

02 / REFRESH

Catch decay before it costs leads.

Track every page's target keywords across DataForSEO. We classify decay by type, prioritize by recoverable traffic potential — not raw decline. Weekly digest, top 5 pages.

Position loss + SERP-feature decay
Recoverable-traffic ranking
Page-level recommendations
Competitive context (Team+)

03 / LINKS

Internal links you're missing.

Semantic crawl across your site. For each page, the others that should link to it — anchor text drawn from your existing prose, the exact paragraph it lives in, prioritized.

Embedding-based opportunity match
Anchor + paragraph specificity
Target/source authority weighting
Apply / dismiss / defer state

VERTICAL SKILLS

Generic AI writers give you generic prose. Skills give you a tradesperson's page.

Every brief and every draft is generated through a Claude skill tuned to your vertical. The local-services skill knows what a dentist service page actually needs — schema markup, license and certification trust signals, geo-modified title variations, anchor conventions for linking to location pages.

Local services first. SaaS, e-commerce, and publisher packs follow.

# skill: local-services / dentist-service-page
structure = h1 → trust block → services → process → faq
schema = [Dentist, MedicalBusiness, FAQPage]
trust_signals = [license, accreditation, before/after]
geo_modifiers = [city, neighborhoods, "near me"]
anchor_conventions = location-pages, service-pages
word_count = 1,400 – 1,800
tone = professional, plain-English, low jargon
# versioned · regression-tested · refined from customer edits

OUTCOMES

Outcomes, measured.

3.2x

briefs shipped per month vs. spreadsheet workflow

41%

avg. recovered clicks on refresh queue at 90d

median internal link opportunities surfaced per site

14d

free trial. No card. Full feature access.

VS. THE ALTERNATIVES

Stop stitching three tools together.

Most content teams pay for a brief tool, a rank tracker, and either a WordPress linking plugin or nothing. WordBinder is one product, one bill, one workflow.

Verticalized SEO briefs

✓

generic

—

Drafts from approved briefs

✓

one-shot

—

Ranking decay detection

✓

—

manual

Internal linking opportunities

✓

—

Recoverable-traffic prioritization

✓

—

Starts at

$79/mo

$80–$200

$200–$500+

$0 + tears

PRICING

One product, three scale points.

Priced for local operators, multi-site practices, and local-focused agencies. No usage overages — three tiers, three prices.

Solo

$79/mo

For the business owner doing their own SEO. One trade, one site.

Start trial

1 site
10 briefs / month
5 drafts / month
Full Refresh & Links
1 vertical skill pack
1 seat · email support

Stop guessing which pages to update.

Add your first site. See what's losing rankings in five minutes. Get your first briefs by Friday.

Start 14-day free trial